Quebec, September 21, 2020, Theobroma Chocolat, the North American leader in the organic chocolate industry, is launching a social innovation initiative.
“We are a company that has the good of people and the planet at the centre of our concerns. We are strong in the support and collaboration of our employees. We rely on social innovation to invite everyone to take action in their daily life because every little gesture counts,” said Jean-René Lemire, co-founder.
“Theobroma Chocolat is taking action by launching a social innovation initiative through its North American distribution network. This initiative aims to reach consumers, citizens, families, but also companies, organizations and opinion leaders.
It invites us to take action and become more responsible citizens by getting involved in our communities and our environment on a daily basis. Theobroma Chocolat invites us to see, think and act differently!
In a constantly changing society, this initiative by Theobroma Chocolat is aimed at all citizens whether or not they are in a position of authority. Everyone can make a difference by being more attentive to others, by expressing their opinion and by being involved in improving quality of life.
“Social innovation is first of all to express new ideas in the face of complex and persistent social and environmental issues such as global warming or the growth of inequalities,” explains Josée Vigneault, at Theobroma Chocolat.
“Fair trade is a good example of social innovation that has been put forward by the company since its inception to bring about systemic change in the community because together we are stronger,” she says. This approach is based on the commitment of employees, citizens and company collaborators since each action can create a ripple effect in the community and demonstrate the benefits of a positive impact in order to lead to lasting changes for the company.
The fair trade model allows consumers to have a significant influence on poverty eradication. It is based on trade partnerships that are based on transparency and respect, the objective of which is to achieve greater fairness in world trade. This practice involves an effort to find healthy and ethically produced food. In this social innovation campaign, Theobroma Chocolat invites us to take action and act as a vehicle for change.
Josée Vigneault and Jean-René Lemire founded Theobroma Chocolat in 2008 in Quebec. The main objective is developing and producing organic chocolate without GMOs and gluten, which is better for consumers and the planet. Marketing products that embody the spirit of pleasure and health for more than a decade, the company is a recognized leader in the North American organic and fair trade gourmet chocolate industry. Constantly on the lookout for innovations likely to promote sustainable development, the products of the Quebec company are appreciated across Canada.